Word: campaigns
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Dates: during 1920-1929
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...gold medal given for distinguished services to advertising. The second group is for distinguished individual advertisements, four prizes of $1000 each being presented for the advertisements most effective in the use of text, of pictorial illustration, of display line, and of photography. The third class is for advertising campaigns. There are four prizes of $2000 each given for a national campaign for a specific product, a local campaign for a specific product, for a general or institutional campaign, and for a campaign of industrial products...
Competition in such a field as advertising obviously has its own reward in the financial results it obtains for the product advertised. No matter how carefully it conforms to ethical and artistic standards a campaign's success cannot be claimed until the sales records are used as proof. The correspondence of this measure of success with that of the Bok standards is apparent to anyone who examines the list of previous winners. Business is not in the habit of seeking more advanced standards without some practical motive, and it is a tribute to the judgement of Mr. Bok that...
...Indeed, the fate of a treaty between France and Spain is seen to depend on the success Gaston, the French military attache has in his attentions to Manuela, the wife of the Spanish war minister, who is its chief opponent. The first act sees him committed to this amourous campaign in the name of patriotism; the second carries it on hilariously to the verge of a successful conclusion, and needless to say by the final curtain victory has come to the banners of love and France...
With the new Soviet anti-religious campaign now in full cry (TIME,Jan. 14), Commissar of Education Anatole Lunacharsky released, last week, a cinema drama called Salamander. Heroine: Mme. Lunacharsky, strikingly beautiful, known to her intimates as "Natalia." Author: M. Lunarharsky...
...world's largest exporters of wheat, averaging 4,173,800 long tons yearly. But last year, Soviet Russia was a large importer of wheat, due to: 1) inadequate transportation facilities; 2) to peasant dissatisfaction, and 3) to the total crop failure in 1924. The government now projects a campaign to increase the 1929 planted acreage 8%, to modernize farm methods...