Word: campaigns
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Dates: during 1950-1959
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...object this week is a little more. The nation has steadied down since its first feverish response to Russia's sweep into outer space. A series of impressive public school reforms and experiments has begun. As the new school year opens, the top education story is a growing campaign to galvanize every talent at every level-a kind of common consent that equality of effort ranks as high on the agenda as equality of opportunity. This week's cover story is a panoramic view of schools in ferment, your guide to what may prove the most rewarding school...
...Charles. Morning after the old comrades' dinner, the President flew in his Boeing 707 to the gleaming city that the Allies, for all their discords, had liberated in a brilliant campaign. There, waiting at Paris' Le Bourget Airport, stood erect General Charles de Gaulle, France's Man of Liberation and Man of Recovery, and now a proud and difficult ally often billed as NATO's No.1 problem. When the President all but sprinted down the ramp. De Gaulle stepped forward and said in English, "Hello, how are you?" Said De Gaulle later in a formal greeting...
...woolen goods and a clutch of other matters likely to convince British voters that good old Harold was the man to support. In the Evening Standard next day, Randolph Churchill sourly commented: "It was a fascinating experience last night to see the Prime Minister on TV with his campaign manager...
...down the same law-and made it stick. "I'd rather shoot myself," he says, "than take any guff off the business side." From Good Housekeeping he brought with him a smooth team, including Managing Editor Margaret Cousins. Then Mayes began thinning out McCall's syrupy "togetherness" campaign; the "togetherness" legend no longer appears on McCall's covers. On taking over, he coolly dumped $400,000 worth of stories and articles because they were too dull, began spending $150,000 a month on new editorial material by top writers and personalities (e.g., Phyllis McGinley, Moss Hart...
...moved to Montgomery Ward, rose quickly to general personnel manager and vice president. In 1940 Founder W. T. Grant hired him back as an assistant to the president. Since the war, he and Staley, together with Grant (now 83 but still active as board chairman), have waged a major campaign to shift Grant out of drab downtown locations into suburban shopping centers. Result: Grant's sales in its 770 stores have jumped to $432 million. The company has never failed to show a profit, never skipped or reduced a dividend...