Word: campaigns
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Dates: during 1960-1969
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...most important members of the Nixon TV team was Roger Ailes, a 29-year-old master of TV who met Nixon in the fall of 1967, when Ailes was executive producer of The Mike Douglas Show and Nixon was a guest. Ailes' campaign assignment was to produce Nixon's television appearances. Ailes developed the "man in the arena" format, in which Nixon confronted a panel of questioners and a studio audience. "Let's face it," Ailes told a studio director in Philadelphia. "A lot of people think Nixon is dull. They look at him as the kind...
...neck to the Oval Office. As sometime policymakers themselves, Eisenhower's James Hagerty and L.B.J.'s Bill Moyers were allowed latitude in talking to the press. But this is Ziegler's first big Government job. He left a Los Angeles advertising firm to work on the campaign and after Nix-en's victory, moved his wife and two daughters to a colonial-style house in suburban Virginia. He sits in on many top-level meetings, but he has little, it any, say about what will be made public. That seems fine with him. "Nobody wants...
...newsmen, who consider him a decent fellow in difficult circumstances. As a technician in planning the care and feeding of reporters on presidential trips, Ziegler is rated four stars. The smallest details-down to what sort of wardrobe is necessary-are handled with the smoothness that characterized the Nixon campaign...
...Campaign for Controls. The slowness of this schedule prompts the cry for more direct action against prices. Senator Daniel Inouye of Hawaii warned the annual conference of the American Bankers Association in Honolulu last week: "No one likes wage and price controls, but we may have to institute them temporarily to halt galloping inflation." Many labor leaders agree, provided that similar controls are put on profits and dividends. At its convention in Atlantic City, the A.F.L.-C.I.O. last week called for Government action to hold down the costs of medical care, insurance and housing. The Administration, however, remains dead...
Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...