Word: campaigns
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Dates: during 1960-1969
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Many of them are slightly wary of Pompidou. Though he is a longtime party member, he lacks the Resistance credentials and almost mystical faith in the General's wisdom that mark true Gaullists. During the campaign, he made an open bid to gain a measure of independence from his party. In an effort to enlist the support of non-Gaullist parties, Pompidou promised to make what he called "openings" in domestic and foreign policy. The Gaullists fear that those openings might erode their power. Some of them are worried that Pompidou might bring too many outsiders into his Cabinet...
...annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin', don't shout. Go 'head...
...annual rate of 11%, which meant that there was more money around than the increased output of goods warranted. Naturally, prices went up faster than be fore. So far this year, the board has not increased the money supply at all, but its mistake of 1968 set back the campaign against inflation by about six months. With 20/20 hindsight, Arthur Okun, who was President Johnson's chief economist, concedes that "it has just been too easy to raise prices and wages. Nobody was scared of losing markets or jobs. Management knew that competitors would follow them rather than fight...
...magazine, won a Pulitzer prize for his 1963 New York Times coverage of Viet Nam.) He begins his account in the late summer of 1967 with a meeting between Bobby and Allard Lowenstem, a leader of the gathering anti-Johnson forces. He follows the Senator through his doomed campaign, ending with the terrible moment in Los Angeles...
...literary flair, Halberstam's Odyssey lacks the historical detail of 55 Days-The Last Campaign of Robert Kennedy, by Jules Witcover (Putnam's; $6.95). As chief political writer for the Newhouse newspapers, Witcover, 41, saw more of the campaign than Halberstam, and what he failed to see he diligently traced through those who did. Written chronologically (from January 1968 through the June funeral), 85 Days abounds in unreported behind-the-scenes incidents and anecdotes. The author notes, for example, that Kennedy seriously urged TV Newscaster Walter Cronkite to run for Senator in New York. He vividly re-creates...