Word: campaigns
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Dates: during 1960-1969
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...said that during the occupation of University Hall, several students, seething with violence, violently escorted (manhandled, etc.) several deans out of their offices. (The students were duly dismissed from Harvard, which is a university known far and wide for its abhorrence of violence). I could go on. During the campaign for president of the U.S. last summer, many students heckled candidates, including Hubert Humphrey (who eventually finished second) and George Wallace (who finished third...
Jackpot. The campaign has had its effect on service. Reservation clerks, sporting straw skimmers with hatbands proclaiming "Happiness," give the weather report as they announce the gate number. While demonstrating oxygen masks, stewardesses tell passengers about the epicurean banquet that lies ahead. One Pittsburgh cargo handler helped his group win by carrying a big box out to a shipping customer's car, stowing it in the trunk, then walking around to open the car door-and bowing...
...nothing else, the campaign has lifted employee morale. In the first of four contests, 14 of the 125 competing city groups have won $256,100. According to the balloting among large cities, Chicago has the sweetest stewardesses, Kansas City the cheeriest flight officers, and Paris the nicest reservation clerks. In Paris, Reservation Clerk Denise Boivin picked up $1,000 and, for her victory statement, borrowed a slogan from another company: "Everyone is trying harder...
Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...
...else to take comfort in. Earnings dropped 47% last year as airport delays mounted, labor costs soared and the line added more planes than it could profitably fill. For the first four months of 1969, TWA suffered a deficit of $17 million. Its executives could obviously use a Happiness Campaign themselves...