Word: campaigns
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Dates: during 1960-1969
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Name Calling. Bradley's campaign style mirrors his own personality-low-key and detached. In the belief that Yorty is doing a good job of talking himself out of a third term, he has chosen for the most part not to be drawn into a name-calling contest. Instead, Bradley has addressed himself to such issues as federal aid to schools and especially to the need for stricter law enforcement. "I intend to work for the end of violence," he says, "so that once again that which unites us will be stronger than that which keeps us apart...
...invokes the race issue himself. "In Los Angeles," he says, "you don't have the mayor fighting with the police department as they are in Cleveland, where they elected a Negro mayor." The Los Angeles Times, arch critic of the mayor, has been painstakingly restrained in covering the campaign. Lately, however, its editorial writers and cartoonists have taken to roasting Yorty. Said one cartoon caption: "Winner of the first annual 'little old lady in tennis shoes award' is Mayor Sam Yorty for his re-election campaign...
...experimental area for the taking over of a city by a combination of bloc voting, Black Power, left-wing radicals and, if you please, identified Communists." The evil characters that Yorty has warned of remain mostly nameless. His Red menace in the Bradley camp amounts to a campaign coordinator, Don Rothenberg, who left the party in 1956. Since then, Rothenberg has worked for Senator Eugene McCarthy's presidential bid and in the losing campaign of Oregon Senator Wayne Morse, who knew Rothenberg's background before hiring him. As for the idea of a Black Power takeover, most militants...
...campaign draws to a finale, the Bradley camp believes that Yorty has overdone his scare campaign. The theory has considerable validity. One recent poll showed that 27% of those opposing Yorty base their stand on his noxious campaign strategy...
...thing that Author-Candidate Norman Mailer should not lack in his New York mayoralty campaign is hard cash. The feisty little writer has just been promised $800,000 in advance royalties against a projected book on the Apollo 11 moon landing this summer. Mailer says he plans to combine some flavorful reportage on the Cape Kennedy takeoff with his own ideas on the possible repercussions of lunar landings. The book, which will be published by Little, Brown & Co. and excerpted in LIFE, is also likely to net Mailer another large chunk of money in movie rights-that is, when...