Word: campaigns
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Dates: during 1960-1969
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...have been content to rest on their performances; Robertson knew better. Starting in October 1968, ads on his behalf were placed in the trade papers. "Best actor of the year-the National Board of Review" they reminded readers. "Cliff Robertson is CHARLY," they trumpeted in full-page splashes. The campaign culminated in a giant double foldout inserted in Daily Variety. Its contents: 83 favorable reviews of Robertson from a spectrum of journals...
...Even though RCA now has exclusive rights to the Philadelphia, Columbia has been acting all along as though it had never lost the orchestra at all. As of March, Columbia had issued ten new releases, and this month it released four more, with a $65,000 promotion and advertising campaign to back it up. These were all items recorded by Columbia while the Philadelphia still worked for it. Columbia also says it has about 40 more unreleased recordings in its vaults - including all the orchestral works of Brahms, one Bruckner symphony, and two albums with the Mormon Tabernacle Choir. Says...
Washington is steadily increasing its efforts to retard the sale of cigarettes in the U.S. with the broadest and most direct campaign ever made against a legally marketable product...
...campaign against smoking, though directed from Washington, has become a nationwide popular social cause. It has been joined by growing numbers of teachers, businessmen, movie and TV stars and sports heroes. A few television stations have voluntarily dropped cigarette advertising, and some ad agencies-including Ogilvy & Mather and Doyle Dane Bernbach-turn down cigarette business. Among the athletes, Skater Peggy Fleming, Quarterback Bart Starr and Outfielder Carl Yastrzemski star in American Cancer Society ads proclaiming "I don't smoke cigarettes." Doris Day and Lawrence Welk refuse to appear on TV programs sponsored by cigarette companies. Tony Curtis recently became...
...antismoking campaign has become something of a children's crusade; now it is the youngsters who try to persuade their parents not to smoke. Teenagers and children have been strongly influenced by the American Cancer Society and other private health groups, which send touring displays to schools, showing how lungs are affected by smoking. Most of all, young people have responded to the persuasive antismoking television commercials, which the FCC has ordered all stations to carry. "People used to call their cigarettes 'cancer sticks,' but they never really believed it before," says Dr. Charles Dale, a Chicago...