Word: campaigns
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Dates: during 1970-1979
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Articulture is billing the festival as "Boston's first annual festival of dance," a slight overstatement, but the festival is designed as an annual event to encourage collaboration among dance companies and develop wider dance audiences. Articulture acted as the go-between, handling the public relations and series subscription campaign as well as procuring space in some of Boston's more desirable performance halls: Berklee, the Hotel Bradford Ballroom, and the Boston University Theater. Since Articulture is non-profit, funding for the $50,000 program is coming from the Mayor's Office of Cultural Affairs, the Massachusetts Contemporary Dance Association...
...William Wrigley Jr. Company will be introducing in mid-May a soft bubble gum similar to the ever-popular Bubble-Yum, and it will begin a $10 million advertising campaign to promote the new product...
Thomas Sloan, communications director for Wrigley, said yesterday, "The huge advertising campaign is in response to what appears to be an increasingly large demand for bubble gum. We originally thought our market included only juveniles, but now we believe our market includes college-age students as well...
...federal campaign laws in 1974 allowed ARCO to organize a political action committee (PAC). The New York Times called ARCO's "Civil Action Program" one of the most sophisticated corporate PACs in the country. It is also one of the best financed. While other PACs usually confine themselves to soliciting campaign contributions from employees, ARCO spends about $750,000 annually giving political instruction to employees as well as retirees, shareholders, royalty owners, leaseholders and distributors. It encourages them all to pressure their legislators. In its latest annual report, ARCO notes, "In its continuing effort to heighten employee and shareholder political...
...company also bombards the public with advertising. To quote again from the annual report: "Advertising... is a fine way to carry on a dialogue with the public on topical issues. The Involved American Campaign of 1977, for example, appealed to citizens to take a stand on a number of national issues from energy to urban blight to aging. More than 35,000 Americans responded." An ARCO official told The New York Times that the company's three long-term public policy concerns were the withdrawal of public lands from development, the stringency of the Clean Air Act and increasing government...