Word: campaigns
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When the world looks at Pakistan, its attention justifiably focuses on the rugged northern border with Afghanistan, a nexus of Taliban activity and the site of an ongoing multi-pronged campaign against the militants. Battling jihadism there is a pivotal plank in the Obama administration's plans to stabilize the war-ravaged region and eventually dial down America's military presence...
...announced the launch of a $100 million advocacy campaign to promote and defend "the free enterprise system" two weeks ago, Chamber of Commerce CEO Thomas Donohue, 72, maintained that his new initiative was not "a campaign against anyone" or "about any piece of legislation." At the same time, he cited "plans afoot to weigh down America's once vibrant capital markets with excessive regulations, and to raise taxes on our most productive citizens" and also raised the specter of socialism, which he said was making worrying inroads, especially among youth...
...Donohue, a silver-haired former trucking lobbyist, was hoping not to send mixed signals, he failed; in the partisan pressure cooker of the nation's capital, where the chamber is more than ever a lightning rod for the role of business in politics, his critics saw the organization's campaign as simply part of its effort to block the Democrats' agenda on everything from health-care reform and climate change to financial regulation. (See 25 people to blame for the financial crisis...
...between Lotte Group, which owns a majority stake in Burger King's Japan franchises, and Microsoft, to let non-techie consumers know that Microsoft has released a new version of its operating software. The burger's whopping success exceeded expectation, and Burger King decided to extend its campaign for another nine days until Nov. 6. Burger King spokesman Masahiro Unuma says the company is surprised by sales and the attention the Whopper has drawn, particularly on YouTube, where videos have popped up of people taking on the seven-patty challenge. Attempting to explain its popularity, Unuma offers, "It seems that...
...share of the fast food burger market in Japan. After being squeezed entirely out of the Japan burger market in 2001, Burger King returned to Tokyo in June 2007 with a more regional menu, including a teriyaki Whopper. And this summer, Burger King launched the Angry Whopper, with a campaign that encouraged people to shout their frustrations at full volume to win a year's worth of Whoppers. Had they kept that campaign running until now, McDonald's Japan execs might number among the winners...