Word: campaigns
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...list produced a number of surprises. SC Johnson, which makes household products such as Ziploc, Raid and Windex, debuted on the list in the top 10. That can be chalked up to a recent ad campaign to familiarize consumers with the parent company's name and values, says Robert Fronk, a Harris senior vice president who oversaw the survey. Another newcomer: Goldman Sachs, which made the list for the first time, at No. 56, four spots from the bottom. "Here's a company that members of the public would never interact with suddenly on the list," says Fronk. Credit...
...arrived on more than 700 buses from 30 states, waved American flags and chanted "Yes, we can!" in both Spanish and English. President Obama addressed the crowd in a taped video message, but many demonstrators called for him to do more if he is to live up to his campaign promise to overhaul the immigration system. Speaking to the 10.8 million illegal immigrants nationwide and their confederates, Illinois Representative Luis Gutierrez said, "We've been patient long enough...
...there is a uniquely hypocritical aspect of this latest scandal. As the self-proclaimed party of the traditional family, and with many Republican office-holders owing their positions in large part to the RNC, it is duplicitous for Republicans to campaign on moral values while taking funds from a committee guilty of such exotic debauchery. And in the wake of the sex scandals of Nevada Senator John Ensign and South Carolina Governor Mark Sanford, it appears doubly hypocritical. This behavior does not exemplify the values of the Republican base...
Though the University’s chief fundraiser reported an adverse effect on gift receipts compared to last year, University donors said last week that the current dip in numbers may not necessarily indicate weakened support for Harvard’s upcoming capital campaign...
...which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign and ignored the mostly negative reviews. (Perhaps they read TIME's contrarian review of Clash of the Titans and decided to give the movie a try.) The Friday-to-Saturday drop for Clash, from $26.4 million to $21.6 million, might be attributed to mediocre word of mouth or preoccupation...