Word: campaigns
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...People have been mocking the campaign for releasing this type of ad," says James Fisfis, a Campbell spokesman, noting the criticism that has spread on blogs. "We sent it out to our supporters to raise money on it." The fundraising e-mail claimed that "Carly's campaign is hitting the panic button...
...video for Republican Senate candidate Andy McKenna that put Governor Rod Blagojevich's hair on the state capital and most of its inhabitants, making it a symbol of corruption in the state. The ad was called "Hair Today, Gone Tomorrow," and though it generated significant media coverage, the McKenna campaign eventually pulled it from circulation. "While the ad was running, we gained countless points in the poll," he said. "But they got cold feet on the hair...
...this kind of risk taking. "She loved it," he says of Fiorina's reaction when he screened the demon-sheep spot. "Do you go into it knowing it is going to get negative blowback? Absolutely you do. But at the end of the day, my only goal, and the campaign's only goal, is to get people to wake up to the fact that what Tom Campbell's telling you may not be the real Tom Campbell...
...after its posting, YouTube recorded more than 120,000 views of the spot. By contrast, Davis points out, the campaign had released a straight two-minute bio video about Fiorina on Feb. 1. Three days later, it had garnered 611 views on YouTube. "What would the normal chattering class say you should do? Run a serious ad," Davis continues. "No you don't. Nobody is interested in that...
...This is Davis' campaign mantra for a new era of political communication, one in which free viral attention is just as valuable as costly television time. "I just say there are two choices," Davis says of his advice to his clients. "You can pay a whole lot of money to get your message in front of eyeballs, or you can go out on a limb a little bit." For Davis, that's a no-brainer...