Word: campaigns
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
...addition, University President Drew G. Faust said at yesterday’s meeting that a new capital campaign was on the horizon for the University, which has not had one in over a decade—“an eternity” for a school of higher education, she said...
...prevents Lula from seeking a third consecutive term, which is why he picked the tough-talking former Marxist-Leninist to carry on his progressive policies. But to win the job, Dilma - who, like many Brazilian public figures is known by just one name - will need Lula out on the campaign trail...
...still enjoys majority Malay support, is on a major charm offensive to steal away the minority Chinese and Indian voters - who together are 35% of the electorate of 13.7 million voters - who supported Anwar in 2008. "Najib is winning the hearts and minds of the people with his campaign," says Pandyan, referring to the "We Are One Malaysia" campaign, which is based on mending the nation's fractured race relations...