Word: campari
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Dates: during 1980-1989
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...ever accused Hustler of good taste. Even so, it would require a tough hide not to be offended by the ad parody that it first ran in 1983. Taking off on a Campari Liqueur campaign that featured celebrities reminiscing about their "first time" -- with the drink, that is -- Hustler ran a spoof that portrayed the Rev. Jerry Falwell as a drunkard whose first sexual encounter was a tryst with his mother in an outhouse. Outrageous? Yes. Funny? Hardly. Plausible? No. But just in case, small print at the foot of the page warned the less discerning reader, "Ad parody...
...many are aghast at the corruptions being introduced to the time-honored formula: good gin, a whisper of dry vermouth and an olive. Not only is there the unspeakable vodka martini, but also a Cajun version, made with peppered vodka over crushed jalapenos; a red martini, colored with Campari; and a Japanese variation combining vodka and sake. Even the sacred, salty olive has been replaced by bacon bits and midget corncobs. Can martini bars on Rodeo Drive be far behind...
...fine print at the bottom of page 2 in the November 1983 issue of Hustler read, "Ad parody, not to be taken seriously." But Evangelist Jerry Falwell took it very seriously indeed. The raunchy magazine's lampoon of a Campari liquor ad, which normally features celebrities discussing their "first time," had the teetotaling leader of the Moral Majority saying that he always got "sloshed" before preaching and that he had lost his virginity in an outhouse with his mother. Falwell used the ad in a direct-mail solicitation to outraged supporters who raised $800,000, but he also sued...
Culture Clash. Touches of Little Italy and Chinatown. The Beat-era City Lights Bookshop, where Jack Kerouac gave drunken poetry readings, and the Purple Onion, the takeoff nightspot for Phyllis Diller and the Kingston Trio. Iced Campari among jet-setters at Enrico's Sidewalk Cafe, and hamburgers among Oriental teen-agers at Clown Alley. White-shod tourists and Mohawked punks. Saints and sinners bathed in the garish glow of strip joints. This is the cultural clashpoint known as North Beach. Here, on a three-block stretch of Broadway, the barkers compete hoarsely for the business of the leery...
...with an American woman. Carol Burnett produced paper and pen for his autograph, Carroll O'Connor emerged from his Archie Bunker to demonstrate a sensitive knowledge of opera, and Grant, using the word that any Cary impersonator can deliver, told Pavarotti the film would be "terrific." Luciano, sipping Campari and soda, was as excited as the guests. "I didn't sleep all night," he insisted. "These people are all my idols...