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...quantities, and the formula is kept in a bank vault and in the heads of Chief Chemist Orville May and one assistant. Competing Dr. Pepper, also made from a secret formula, never allows the four executives who know it to fly on the same airplane. At Italy's Campari distillery, where Campari bitters are made for export to 97 countries, only one chemist knows how much of each ingredient is weighed...

Author: /time Magazine | Title: Marketing & Selling: They've Got a Secret | 2/22/1963 | See Source »

...butcher outside his shop in Spoleto, Italy, leans against an ancient Roman wall topped by an abstract angel of golden bronze. Women in rusty black shawls on their way to Mass at the Church of San Domenico step gingerly past a giant iron spider. Families sipping Campari in a sidewalk cafe ponder a guitar cut from steel and mounted on a flatcar. All over town, modern sculptures of bronze and steel and iron loom over fountains, peer from alleys (see color}. Now that the initial shock is wearing off, the Spoletani are getting used to and even beginning...

Author: /time Magazine | Title: Art: A Town Full of Sculpture | 8/24/1962 | See Source »

...interfere with his career. He does not smoke, sips a single sherry or Campari before dinner, and occasionally twirls a brandy glass afterward. A bachelor, he lives modestly in a two-room apartment a few paces from Berkeley Square. One of his few indulgences is a sizable stereophonic record collection; though he is fond of art ("I'm afraid the abstracts don't appeal to me"), his most valuable pictures are a pair of landscapes in oil, signed W.S.C., that were a gift from the Old Gentleman who painted them. He occasionally takes a girl out to dinner...

Author: /time Magazine | Title: Common Market: Crossing the Channel | 7/13/1962 | See Source »

Composer Castelnuovo-Tedesco, 66, one of the most prolific and successful of Italy's traditionalist composers, wrote his Merchant in competition for the "Campari Prize," awarded by the opera-loving manufacturers of that bitter Italian aperitif. Castelnuovo-Tedesco's winning entry shifted some of the play's action around, telescoped five acts into three, transformed some scenes into ballets, added Shakespeare's Sonnet No. 109 ("O! Never say that I was false of heart") for his third-act finale. Under Castelnuovo-Tedesco's streamlining, the evils of intolerance become the play's main theme...

Author: /time Magazine | Title: Music: The Shylock Jinx | 6/9/1961 | See Source »

From the beginning, Castelnuovo-Tedesco never had any doubt that his opera would win the Campari Prize and triumph over the jinx. "The Merchant is one of the least properly exploited of Shakespeare's plays," said he last week. And he added, paraphrasing his contemporary, Shylock: "I am content...

Author: /time Magazine | Title: Music: The Shylock Jinx | 6/9/1961 | See Source »

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