Word: canadianization
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Dates: during 1960-1969
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Prime Minister Lester B. ("Mike") Pearson stood before the Royal Canadian Legion in Winnipeg, discussing a subject near to his heart. During his election campaign in the spring of 1963, he had promised to give Canada a national flag of its own to take the place of Britain's Union Jack and Canada's semi official Red Ensign, incorporating the Union Jack and the Canadian coat of arms. Now, said Pearson, he was ready with a design. As later approved by his Cabinet, the flag features three red maple leaves on a white field with a vertical blue...
What about Northern Dancer, E. P. Taylor's Canadian-bred colt that won the Derby? Lucky, they said. Too small, they said. On the day of the race, the New York Journal-American published its handicappers' selections, and only one out of twelve picked the Dancer to win. The Morning Telegraph was only slightly more encouraging: one out of eight. A well-known trainer went so far as to predict that Northern Dancer "won't even be on the board when the race is over...
Cranking up a $7,000,000 plant in Smiths Falls, Ont., to serve the Canadian market, Hershey took a look at the entrenched competition-Fry-Cadbury, Neilson, Rowntree and Lowney-and hired Manhattan's BBDO to create a Canada-wide Hershey campaign. Did Canadian advertising mean a weather change in the U.S.? "When, as and if we think we need advertising here at home," said a Hershey man archly, "we'll turn...
...reasons that make Lenin's grand vision seem even more absurd than it did in 1921. Into London and Paris flew ungainly Aeroflot TU-114 airliners bearing gold bars imprinted with hammer and sickle for delivery to Western customers. To cover their huge purchases of Australian, Canadian and U.S. wheat, and their increasing trade with non-Communist nations, the Russians are selling gold in the West at twice last year's pace. They have already delivered about $200 million worth so far this year, and before year's end are expected to sell at least another...
...Italian mass market, which has tempted some businessmen to stretch olive oil with water and parmigiano cheese with sawdust, the Agnesis steadfastly insist on quality. Their spaghetti is made only from expensive durum wheat; lately it has become even more expensive because the company began importing U.S. and Canadian wheat when demand outran Italian supplies. But Agnesi spaghetti also sells for more, and proud Nonagenarian Paolo further insists that it be consumed correctly-with only a fork and with as little sauce as possible. Shocked when he heard that Germans were eating spaghetti as a side dish to sausage, Agnesi...