Word: canadianization
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Dates: during 1960-1969
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...land is flat as a flapjack and rich as Fort Knox, lives the Crockett family, descendants of Davy and just as tough. Bill Crockett and his two married sons Claude and Willard farm 5,000 acres of durum wheat, oats and barley in Cavalier County, just south of the Canadian border. Bill served as North Dakota's speaker of the house in 1935, still takes a lively interest in politics. But his real love, and that of his sons, is the land. Last year alone the three Crockett men spent more than $80,000 for new equipment-but sometimes...
Tied Accounts. Weston was born "to the smell of bread" in an apartment over his father's bakery in Toronto. As a World War I private in the Canadian cavalry, he used his leaves to haunt the bread and biscuit factories of Britain. When he returned to Canada, he got his father to import some of the machines and recipes he had learned about. By the time the elder Weston died in 1924, the family business was already growing rapidly. But Garfield Weston was not satisfied. Said he: "I'm not going to build a costly monument...
...about each owner-his family, hobbies and idiosyncrasies-before opening negotiations to buy. His friends liked to say: "Weston can't go out in the afternoon without coming home with a couple of bakeries in his pocket." Weston never lost sight of his original goal-more outlets for Canadian wheat. Says he: "I'm not an intellectual, and my success has not been due to brilliance but to sticking to an idea like a dog to a bone...
...mills to supply them, then added supermarkets to sell his bakery products. Today in Britain his bakeries use every pound of flour produced by his mills, and Weston supermarkets sell 58% of his bakery goods. Because his operations provided a ready market for paper packaging, he bought up two Canadian paper companies. "All my life," he says, "I've been looking for tied accounts-the sort you don't have to sell all over again each...
Despite his operations in Germany and France, Weston is a passionate opponent of British entry into the Common Market. A superpatriotic Canadian-though London has been his headquarters for 24 years, he still spends a part of every year in Canada-Weston argues that joining the Common Market would pull down British living standards and, more important, break the ties that link the Commonwealth nations. ("Why are you British deserting us?" he once asked Britain's Queen Mother.) Extension of Common Market tariff walls to Britain would probably force his British bakeries to buy French instead of Canadian wheat...