Word: canadianization
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Dates: during 1960-1969
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...still will not match his outside income. Endorsements (Ford cars and tractors, Jantzen sportswear, Supp-hose) and manufacturers' royalties (Bobby Hull sticks, pucks, T shirts) will net him at least $50,000 this year, and he has just signed a several-year "six-figure" contract with a Canadian firm to produce a whole new line of Bobby Hull hockey gear...
Bicycle riding has more than doubled in popularity since 1960. The annual bill for Exercycles, slant boards, Relax-A-cizors and other muscle-toning devices exceeds $35 million. Sales of the Royal Canadian Air Force exercise book have passed eleven million. This bible of the physically insecure now shares its popularity with dozens of other reference works, among them Be Young with Yoga, Jogging and Sexercises (which promises to refine the sexual performance of both genders). A U.S. Government pamphlet on Adult Physical Fitness has sold 750,000 copies, without benefit of advertising, since 1963. By the tens of millions...
...months or years, but for life. In a familiar pattern, many Americans start by doing too much in the mistaken hope of doing better. Exercise should lead to exhilaration, not to exhaustion or pain. Back aches, slipped disks and lumbago can affect people who overdo the famous Royal Canadian Air Force exercises. Even joggers can ask for trouble. "The distance some of them go scares me," says Dr. Richard Morrison, who presides over a heart-conditioning program for West Coast executives. "Long distances can make your knees arthritic or give you shin splints." Recent studies at the University of Saskatchewan...
...Seaweed. But can they bring it down? With some exceptions, the musical element in the performances of these troubadours is strangely disappointing. Words are what interests them, as is obvious from their undistinguished melodies. At best, the lyrics attain a gentle, sometimes mystical eloquence. Leonard Cohen, 33, an established Canadian poet and novelist (The Spice-Box of Earth, Beautiful Losers) who recently began performing his songs, tells of Suzanne, who "leads you to the river" and shows...
Structural defects, however have proved far more crippling than poor logistics and organization. Unlike similar UN observation teams elsewhere, the ICC has never managed to stay aloof from the conflicts it superintends. Its tripartite composition--each team consists of a Communist Pole, Western Canadian, and neutral Indian--has made the ICC as much a forum for propagandizing as an objective mediator...