Word: canadianization
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Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500 - a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
Marchionne's most interesting challenge is that Chrysler's new owners, postbankruptcy, are his employees - the United Auto Workers, which holds a 55% stake through its retiree trust fund. His other bosses include the U.S. and Canadian governments, which hold 8% and 2%, respectively. Fiat will start with a 20% stake, which could reach 35% if Chrysler succeeds. "Politics and unions are Marchionne's biggest risks," says Carnevale. "Having politicians on the board of directors will require very complex management...
...Canadian government...
...BILLION Total government aid GM will receive, including $9.5 billion from the Canadian government...
...Number of brands GM is trying to unload. It recently agreed to sell Hummer to a Chinese firm. It has potential buyers for Saturn and Saab, but Pontiac could be junked. GM's newly consolidated European arm, Opel, is being sold to Magna/Sber bank/GAZ, a Russo-Canadian partnership...