Word: canadians
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Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500--a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
Marchionne's most interesting challenge is that Chrysler's new owners, postbankruptcy, are his employees--the United Auto Workers, which holds a 55% stake through its retiree trust fund. His other bosses include the U.S. and Canadian governments, which hold 8% and 2%, respectively. Fiat will start with a 20% stake, which could reach 35% if Chrysler succeeds. "Politics and unions are Marchionne's biggest risks," says Carnevale. "Having politicians on the board of directors will require very complex management...
...publishing company who's so hard, you could skate on her. Margaret routinely humiliates all her co-workers, especially her male assistant, Andrew Paxton (Ryan Reynolds), who stays in the awful job because he wants to be promoted to an editor's job. Fat chance. But now Margaret, a Canadian, is threatened with deportation unless she gets married to a U.S. citizen ... say, her male assistant. Strictly business: quick wedding, quicker divorce, promotion accomplished. Deal...
...traitors" for working with foreigners, absent the prospect of a hefty ransom. "They won't think too much about what to do with us. That's something we have to accept," says the photographer. (Ransom does not appear to have been a factor in Rohde's case, and the Canadian Broadcasting Corp. denies that it paid a ransom to effect the release of its reporter Melissa Fung in November 2008.) Watch a video on the challenge for the U.S. military in Afghanistan...
...Father's Day weekend, while dads were playing catch with their sons and preparing the backyard barbecue, women rushed to theaters to see a romantic comedy with a female star. The Proposal, with Sandra Bullock as a Canadian publishing exec who must marry her harried male assistant in order to stay in the U.S., whacked the opposition and topped the North American box office. In doing so, it outran the industry swamis' predictions, confounded movie critics (like this one) who thought it was simply more Bullock mediocrity and showed that teenage guys don't determine every...