Word: cancered
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Dates: during 1940-1949
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This week a medical magazine of a different kind was on its way to national circulation. The National Cancer Institute had granted $19,600 to help the Texas Cancer Bulletin, just renamed Cancer Bulletin, to reach out to every doctor in the land. When he picks up this gaudy piece of jazzy journalism, the most exhausted country doctor can hardly fall asleep. In fact, he may be so upset that he will need a sedative...
...Texas Cancer Bulletin was started early in 1948 by Dr. Randolph Lee Clark Jr., director of Texas University's M.D. Anderson Hospital for Cancer Research, in Houston. He had a sound idea: most cancer patients are seen first by general practitioners who cannot cull all the journals for specialized articles; therefore they should be taught, through short, snappy, easy-to-read articles, how to spot the disease quickly...
...Forces' high-flying Air Surgeons' Bulletin, and knew what he wanted. As editor he hired a fellow Texan, Russell Walters Cumley, a Ph.D. (biology) jack of all trades. They talked the state's Department of Health and the Texas Division of the American Cancer Society into buying one-year subscriptions for all the state's 7,300 doctors. Their small staff threw off all restraint in writing about cancer...
...results were astonishing to both readers and editors. Every page was laid out in punchy, advertising style. Each issue bloomed with color printing. Weird symbols of internal organs caught the eye. Among the standing features: "Tumor Topics" and "Cancer Quiz." The Bulletin could say anything with enthusiasm. Inch-high type clarioned: "EVERY PERSON HAS A RECTUM . . . Any Doctor Can Examine It." An article on digital examination to detect cancer of the breast was briskly headed "Stop, Look and Feel," and decked with 17 drawings in color. The editors and artists even hit on a way to make a cover design...
Doctors have welcomed the change-or Clark and Cumley have proved themselves topnotch promoters. Circulation has already jumped to 61,000 in 13 states which are following Texas' lead. Public funds from state health departments, as well as Cancer Society donations, will be used still more widely if the sponsors reach their goal of 100,000 circulation by year...