Word: cancerous
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Dates: during 1960-1969
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Beads of Acid. Because these molecules occur in such enormous variety in the body, scientists can rarely get a large quantity of any single antibody from normal individuals. But one form of cancer of the antibody-forming cells, multiple myeloma, causes proliferation of cells that then mass produce a pure gamma globulin that is unique to each patient. From a cooperative myeloma victim, the Rockefeller researchers obtained samples of blood and processed it to extract the globulin antibody. The remaining blood was returned to the donor. In H years, they got what by molecular standards is a huge amount...
Warning: Cigarette Smoking Is Dangerous to Health and May Cause Death from Cancer and Other Diseases...
...have been given a $52,000 grant and professional help to prepare commercials, posters and bumper stickers (SMOKE, CHOKE, CROAK). The pilot project there has been so successful that it will be repeated in several other cities this fall. The director of the clearinghouse, Dr. Daniel Horn, a pioneer cancer researcher, urges medical men to deliver anti-smoking appeals while they treat patients in their offices. Horn figures that, in less than a minute, doctors and dentsts can recite enough evidence to frighten a smoker...
...teachers, businessmen, movie and TV stars and sports heroes. A few television stations have voluntarily dropped cigarette advertising, and some ad agencies-including Ogilvy & Mather and Doyle Dane Bernbach-turn down cigarette business. Among the athletes, Skater Peggy Fleming, Quarterback Bart Starr and Outfielder Carl Yastrzemski star in American Cancer Society ads proclaiming "I don't smoke cigarettes." Doris Day and Lawrence Welk refuse to appear on TV programs sponsored by cigarette companies. Tony Curtis recently became head of a cancer society organization named I.Q. (for "I Quit"), which passes out lapel buttons to people...
...antismoking campaign has become something of a children's crusade; now it is the youngsters who try to persuade their parents not to smoke. Teenagers and children have been strongly influenced by the American Cancer Society and other private health groups, which send touring displays to schools, showing how lungs are affected by smoking. Most of all, young people have responded to the persuasive antismoking television commercials, which the FCC has ordered all stations to carry. "People used to call their cigarettes 'cancer sticks,' but they never really believed it before," says Dr. Charles Dale, a Chicago...