Word: cancerous
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Dates: during 1990-1999
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Folkman and his colleagues were guardedly optimistic about transferring the positive results of treatments of mouse tumors--the experiment on which the Times had seized--to human cancer patients and were leery of the raised expectations such press coverage could bring...
Folkman says he told the New York Times reporter who wrote the article that it was imperative to use the word "mice" in the headline and to make clear that cancer remission had only been documented in rodents, which the writer...
...asked them to print, up front, `If you are a mouse and you have cancer, we can take good care of you,'" he says, "but when it went out the next day [on television and in other newspapers] it was overlooked...
After the Times article ran, researchers at the National Cancer Institute tried in vain to duplicate the results obtained in Folkman...
...cancer patient whose tumor is not responding to conventional therapy can go into clinical trials of new drugs, but there are sometimes waiting lists and shortages," Folkman says. "Whenever lab discoveries come close to application, you have to be super-extra careful...because media coverage can increase expectations...