Word: candor
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...major drug manufacturers have publicly admitted errors in advertising 23 out of the thousands of drugs on sale. On 33 other occasions, the pharmaceutical houses have sent out "Dear Doctor" letters to every practicing physician in the country, informing them of misstatements in advertising or other promotional material. Such candor is now compulsory. Under a 1964 law, the FDA adopted various regulations to ensure the accuracy and truthfulness of prescription-drug advertising...
Initially the regulations proved hard to enforce as pharmaceutical producers complied slowly, if at all. When the FDA tried criminal and civil litigation, it found that cases took as long as three years to conclude. Wanting faster service, the FDA switched to "Operation Candor," and required companies whose advertising it found misleading to notify physicians by first-class mail. More recently, the agency began to require remedial advertising, specifying that the corrections must appear in at least two issues of each publication that carried the offending announcement. Of late, this policy has been carried out vigorously...
...more. TV has embarked on a new era of candor, with all the lines emphatically drawn in. During the season that began last week, programmers will actually be competing with each other to trace the largest number of touchy-and heretofore forbidden -ethnic, sexual and psychological themes. Religious quirks, wife swapping, child abuse, lesbianism, venereal disease-all the old taboos will be toppling. Marcus Welby last week joined the abortion debate with a patient who had not one but two in a single year. An upcoming ABC Movie of the Week will feature Hal Holbrook explaining his homosexuality...
PRIME-TIME television is a well-balanced ecological system: it continually recycles its waste products. Names and faces may change; trends like this season's candor may throw a new light on things; but the basic material is shredded, pulped and reprocessed from year to year, reappearing each fall in soothingly familiar formats. Situation comedies, variety hours, cop-and-cowboy capers-the individual products may soon be discarded, but the molds are never broken...
...young children, interviewed a cross section of 15-to 19-year-olds recruited with the help of school administrators and teachers. The discussions were conducted in a counselor's living room, in the students' homes and at a local coffee shop. Periodically nonplused by the students' candor, Cory was also occasionally ill at ease for quite different reasons. "I could see the eyebrows of the coffeehouse hostess rise," he says, "when I showed up for the second day to buy lunch for a different teen age girl...