Word: candybox
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Dates: during 1950-1959
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...Candybox-Cover Girls. The Weekly's advertising was ebbing and its circulation (still a giant 9,966,689) had dipped under that of its chief competitor, This Week. To pull it out of the slump, Publisher Hearst called in a magazine specialist, Ernest V. Heyn, 47, who founded and edited Modern Screen for Dell publications, started Sport for Macfadden. Some drastic changes showed up in last week's issue of the Weekly. Heyn got rid of the Weekly's old-fashioned clothes by dumping the wispy, candybox-cover girls. A new editorial diet replaced the oldtime brew...
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