Word: cannavino
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Dates: during 1993-1993
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...computer in every way comparable to the PS/1 from a mail-order discounter like Gateway and pay up to $1,000 less than IBM is asking. Consumers love it; the industry is in full panic. "This is no longer a business for the faint of heart," says James Cannavino, head of IBM's personal-systems division, "and if you think things are tough now, there are no rest periods ahead...
...will introduce a bargain-basement line called Ambra that will not carry the IBM logo. The overall strategy has apparently worked. After losing $2 billion in the past two years, IBM's PC business is expected to report a small profit this week. "We're here to stay," says Cannavino. "When the music stops again, and there's one less chair, we intend to have a seat...
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