Word: canning
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...started cracking at Mersin on the southern coast last year. Recently Goodrich, U.S. Rubber and Italy's Pirelli set up plants in Turkey, and Chrysler will soon begin to assemble trucks. German businessmen opened a mushroom cannery and French entrepreneurs, discovering that Turkey is acrawl with snails, started canning escargots...
...Fullerton, Calif. He sold it to an old-line private-label packer called Hunt Brothers, then quickly moved in on Hunt and took over. During the World War II food shortage, he made lasting enemies of many wholesalers and grocery chains by stopping Hunt's longtime private-label canning for them to push products under Hunt's own name. After the war, he decided that the best way to make Hunt known Nationally was to concentrate his advertising and promotion on a single item. He chose tomato sauce, and launched a major campaign that eventually captured half...
...grandfather rode as a teen-ager with Jeb Stuart in the Confederate cavalry. Shriver was reared in Maryland, a devout Catholic and hard-core Democrat. There was a fair amount of money from the family grain mill, built in Union Mills, Md., in 1797, and from a canning business. The son of a Baltimore bank vice president, Sargent prepped at Canterbury School, New Milford, Conn., went on to Yale, graduating cum laude in 1938, got his law degree three years later. While he was still in school, his father went broke during the Depression, and Shriver recalls...
...Rise. Constantino de Castro Ribeiro was a clever and ambitious youth of 17 when he arrived in Brazil in 1920 from his native Portugal. He married a wealthy girl, opened a dry-goods store in Sao Paulo and soon expanded by adding a canning factory. Before long curious things began to happen...
...Constantino owned the biggest preserve and canning factory in Sao Paulo. Several of Constantino's customers who prayed to Santa Izildinha reported a series of "miracles": a man run over by a car was uninjured because his wife invoked Izildinha's name; a tubercular was cured after doctors had given up hope; a chronically sick child suddenly bloomed with health. In 1944 Constantino's saintly connections so impressed the townfolk of Monte Alto, 250 miles northwest of Sao Paulo, that they gave him land for a big food-processing plant. In a carnival of publicity, Constantino turned...