Word: cannings
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...They are canning tomatoes now, not the old familiar stewed tomato, but regular fresh tomatoes, cut up and sold as "Canned fresh tomato slices." The new product is advertised on television: happy families eating tomatoes in their salad, smiling as they munch the nutritious tomato slices...
...there is clearly no rational reason to can a tomato; in fact, tomatoes can be bought more cheaply fresh. We see in the canned tomato an example of the purely symbolic action: the benefits of canning a tomato are entirely psychic. And there must be a market for this symbolic action, for no manufacturer will produce a million articles that satisfy only his own neurotic needs. After all, this is America...
SING IT, RUDY, BUT CUT THE JOKES ran the headline over a column in the Phoenix Gazette, which went on to suggest that antique Entertainer Rudy Vallee, 66, could improve his nightclub appearances measurably by canning the comedy. The reproof brought a straight-faced letter of rebuttal from Rudy, who insisted that his singing now makes audiences rebel, and that he is making his living primarily as a gagster. One recent singing LP sold only 10,000 copies, Vallee reported, while his comedy album has sold 400,000. As for nightclub fans: "When I began to sing, they invariably began...
Peaches & Sympathy. The lowest-keyed and slickest propagandists are the Czechs, who employ their innovative cinematic techniques for programs on the virtues of working in the peach-canning or fertilizer industries. The Czechs also have the liveliest commercials. One holiday-season spot shows the last-minute buying rush, and cuts to a popular actor looking dispiritedly into his empty wallet. Then a bleached, beehived blonde sympathizes: "Don't worry about money: buy a camera on the installment plan from Foto-Kino...
...both angry and concerned over a new rash of Arab terrorism. It began with random minings of roads and railroads, but has spread to such targets as the former Fast Hotel in Old Jerusalem, which was dynamited (it was scheduled to be torn down anyway), and a large canning factory at Givat Haim, which was blasted by a tractor toting 25 lbs. of TNT. The professional jobs are thought to be the work of the Syrian-trained terrorists of El Fatah, and Israeli agents fanned out through Arab settlements in the occupied territories picking up Fatah suspects. They arrested some...