Word: canonicals
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This week at the photo industry's annual trade show in Las Vegas, Canon will promote its two most automatic cameras ever. The T70, priced at $450, features three computer programs that adjust the camera for particular situations ranging from fast movement to long vistas. A liquid-crystal display on top of the T70 can tell the photographer 152 different pieces of information about the camera, including the shutter speed being used and the amount of film left. The shirt pocket-size MC, $280, focuses itself, automatically advances the film and rewinds it at the end of a roll...
...Canon took skills learned in its other business fields and used them in cameras. Though the company produced 4.8 million cameras last year, up 9% from 1982, the majority of its revenue comes from office equipment, including copiers, electronic typewriters and word processors. In 1982 the company introduced the ultracompact Personal Cartridge Copiers, priced at $1,000 and designed for homes or small businesses. Says Canon President Ryuzaburo Kaku: "We find ourselves with even a giant like IBM as one of our competitors. We know we must never be tardy in taking advantage of new technologies...
...Canon was started in 1937 by Chairman Takeshi Mitarai, a physician, who took the company name from Kannon, the Buddhist figure that represents mercy. The firm made the first advanced 35-mm camera produced in Japan in the 1930s and stayed with these relatively slow-selling models for decades. But after moving into calculators and copiers in the 1960s, Canon applied its electronics know-how to cameras and devised the breakthrough AE-1. The company followed up in 1979 with the Sure Shot, a highly popular $100 pocket camera that automatically focuses itself by using an infra-red beam...
...success of Canon has been a blow to Nikon, its chief rival. Canon now produces 31% of Japan's output of single-lens reflex cameras, in contrast to Nikon's 16%. Moreover, Canon draws raves from some professional photographers, particularly for the sharpness of its lenses. Canon also wins high marks for its field service, and its technicians are known for driving all night or hopping aboard airplanes to come to the aid of professional photographers with broken gear. In the prestige race, though, Nikon still has an edge with many professionals. Says Nikon Managing Director Hiroshi Moromisato...
...path to developing a wide range of high-tech products, Canon has stumbled on occasion. In 1975 it suffered heavy losses on a line of unsuccessful pocket calculators. Though the firm is now zooming along, officials are worried about possible trade barriers from the U.S. and Europe. That could be crippling, since some 75% of Canon's sales are exports. As a result, the company is gradually moving production overseas to new plants in such places as California and West Germany...