Word: cans
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Dates: during 2000-2009
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There are two kinds of celebrity crash. The first, like Tiger Woods' on Nov. 27, is accidental. You leave your house and drive your car into a tree, 911 is called, the authorities become involved, and the incident cannot be contained by the walls of your estate or the iron...
The second is intentional. You crash a President's state dinner or crash a balloon into a Colorado field. Like Michaele and Tareq Salahi, the socialites and Real Housewives of D.C. aspirants who swanned into the White House on Nov. 24, you do doughnuts on the lawn of notoriety and...
Both attention controllers and attention seekers can have fatal blind spots. The attention controllers, like Woods, come to believe that their accomplishments in the real world, along with their personal wealth, can insulate them from the artificial world of media frenzies. By the time they realize they're wrong, they...
Tiger Woods really needs his wife. And his A game. That's the opinion of experts in the art of getting people through media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his...
The quicker this can be done, the better. Woods is uniquely ill suited to being the center of a tabloid whirlwind. He's excruciatingly private, he plays in a conservative, country-club sport, and he and his team have cultivated a personal brand that represents control, discipline and a hair...