Word: cans
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Dates: during 2000-2009
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Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies...
Ad agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration...
On foot, even a city of 18 million people can feel like a village. I was reminded of this during the attacks on Mumbai a year ago, when the only way to get around was by walking. For three days, my world shrank to a tiny patch of the city...
The Trouble with Tuna Re "A Tough Catch" [Nov. 9]: for thousands of years, we human beings have hunted various types of tuna. But, with our study in science and technology advancing so fast, more and more wildlife are becoming endangered or extinct. In the movie Hellboy II: The Golden...
The View from Main Street Re TIME's story on wall street [nov. 9]: Out in the real world, professionals who construct bridges, buildings and even houses must be licensed, to encourage adherence to stringent technical, legal and ethical standards. Ignoring the rules can result in losing one's job...