Word: cans
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Dates: during 2000-2009
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2. Tag Heuer The Swiss watchmaker, a unit of Euro luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has said that "in light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with...
3. AT&T Here's another brand whose public statements about Woods have been a bit ominous. "We are presently evaluating our ongoing relationship," the company said. Says Ganis: "AT&T has to be a little nervous. The company is reaching out to a broader, more Middle American demographic than...
4. Gillette Like phone service, razors are a commodity (and not exactly hip ones either). Plus, Gillette has a huge market share. So the company can play it either way. If Gillette holds on to Woods - what, you're not going to shave because he's a bit of a...
5. Gatorade PepsiCo, Gatorade's parent, has said it will drop its Tiger Focus drink - whatever the heck that was - though the company insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So...
Besides Nike, several other Woods sponsors may escape unscathed. Sure, the ugly headlines are a p.r. disaster. But who knows if any business will be materially impacted by the Woods scandal? Bottom line: sponsors shouldn't overreact. "You can't just look at today," says Ganis. "There's just so...