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...fact, try not to brag at all. "Canton was crowing, 'This is the big one; this is the best thing I've done,' " says an executive who has worked with Canton. "Well, he said that once before." That would be a reference to the disastrous Bonfire of the Vanities in 1990, which at the time Canton called "the best movie we've ever made...

Author: /time Magazine | Title: How To Run a Movie Studio | 7/5/1993 | See Source »

...control your hubris, at least control your panic. What did Canton hope to gain by phoning the editor of Variety and ranting about the show-business paper's negative review of Last Action Hero? Columbia executives, crazed with anxiety in their corporate bunker, were peeved when the Los Angeles Times published a free-lance writer's lighthearted, thinly sourced account of a preview screening that the studio plausibly insists never occurred. But did they have to throw an embarrassing, no-win tantrum? Unless the newspaper agreed to keep the reporter from mentioning Columbia Pictures ever again, the studio said...

Author: /time Magazine | Title: How To Run a Movie Studio | 7/5/1993 | See Source »

...calls over the weekend from people gloating," says a studio head, chuckling over his faxed copy of the disappointing Last Action grosses. "I never knew there were so many vicious people." The same executive helpfully pointed out that Last Action Hero is really the "first big picture" developed by Canton at Columbia, thus denying him credit for A Few Good Men and Groundhog...

Author: /time Magazine | Title: How To Run a Movie Studio | 7/5/1993 | See Source »

...Sound philosophical. As Canton says, the movie business is "cycular." * And as his more eloquent boss Guber says, "Failure is not the end game -- it is an almost inevitable cul-de-sac on the road to success...

Author: /time Magazine | Title: How To Run a Movie Studio | 7/5/1993 | See Source »

...Columbia, next week the studio is releasing In the Line of Fire, Clint Eastwood's entertaining, hugely commercial thriller, which will help the bosses forget this bad patch -- Arnold? Arnold who? -- and turn them back into blithe motion-picture geniuses, their jobs safe. "Remember," says an executive who knows Canton and Guber, "Guber is inextricably tied to this guy." Inextricably? "Yes," the bigwig confirms. "For a while, anyway...

Author: /time Magazine | Title: How To Run a Movie Studio | 7/5/1993 | See Source »

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