Word: cantril
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...public-opinion polling industry. George Gallup, whose chief employment is with Young and Rubicam's advertising agency, located his polling headquarters in Princeton for the sake of proximity to his farm in the nearby New Jersey hills. Quite coincidentally at the same point in the mid-Thirties psychologist Hadley Cantril succeeded in setting up the University-sponsored Office of Public Opinion Research, sole complete archives of all findings by the various agencies, as well as "Public Opinion Quarterly," the single authoritative compilation of developments within the trade...
Princeton pioneered in the field, Spurts of expansion this Fall at Michigan's Survey Research Center under Francis Likert and at Chicago's National Opinion Research Center (formerly the Donver Poll) are the climax of the preliminary gestures of Cantril and his associates for the past decade. After Gallup's first national poll in 1936 proved that the Literary Digest was wrong, the Cantril concept of small sampling polls as against mass surveys, now utterly beyond question, began to take shape in the development of the spot-check method...
...real invasion by Martians of superior intelligence and formidable machines. So realistically was it presented by Orson Welles, that citizens actually called their police stations and offered to help save the country from the invading Martians. A psychological interpretation of the panic was written by Professor George W. Cantril of Princeton entitled "The Invasion From Mars," containing the original script, and may be obtained at Widener Library...
Marshal Field, backer of the New York tabloid PM, put up the money. The Center's board of directors includes two social psychologists, Princeton's Professor Hadley Cantril and Harvard's Professor Gordon W. Allport, and University of Denver's Chancellor Caleb F. Gates Jr., onetime star Princeton tackle and track man. For active operators the academicians will lean on two experienced pollsters, British-born Harry H. Field (no kin to Marshall Field), who worked six years for George Gallup and organized the British Institute of Public Opinion, and F. Douglas Williams, who worked for Elmo...
...persons upon whose critical ability Dr. Cantril does not comment were the two hard-rock Princeton geologists who heard that something had fallen near by, promptly set out, hammers in hand, to have a scientific...