Word: capes
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...which a consultant "drops in, studies the situation, and runs like hell." Engelhardt sticks around to face all the local pressures, averages four nights a week on some school stage patiently explaining his proposals. He pins down his arguments with facts, rarely retreats. When a woman at a Cape Cod meeting demanded to know what the alternatives to Engelhardt's plans were, he replied dryly: "A second-rate school system...
...Ocean Spray soon came out with cranapple juice, frozen orange-cranberry juice, a whole range of cranberry-camfruit jellies, and cranberry-orange relish. Tie-ins have added cranberry sauce to Swanson frozen dinners and cranberry muffins to Betty Crocker's ready-mix line. Sophisticated drinkers are trying the Cape Codder (vodka, cranberry juice, a twist of lemon), and Arthur Godfrey, himself a Cape Cod cranberry grower, last week urged his listeners to try cranberry juice...
...landed, they found the Nauset Indians using a bright red waxy berry that seemed good to eat as well as valuable for making poul tices and preserving game. The Indians called the berry sassamanesh; the Pilgrims rechristened it the cranberry. At first confined to New England, and mainly to Cape Cod, as a diet staple and profitable source of income, the cranberry gradually conquered the holiday tables of the nation. This month, when Americans buy more cranberries than at any other time of the year, no Thanksgiving dinner will be considered complete without them. The most important fact about...
...this transformation is Ocean Spray of Hanson, Mass., which produces 85% of all the cranberries grown in the world, has annual sales of $46 million. Ocean Spray is a cooperative that distributes its earnings to a pool of 1,000 growers in Massachusetts (where the sandy-bottomed bogs of Cape Cod prove most hospitable to the berry), New Jersey, Wisconsin, Oregon and Washington State. Formed by a series of mergers in 1930, it has taken much of the risk and uncertainty out of cranberry growing, this fall paid growers $13.99 a barrel for the 1.2 million barrels that their bogs...
...their industry, began to push the berries as a year-round dish. Two years ago they hired as Ocean Spray's general manager Edward Gelsthorpe, a sharp product executive with Colgate-Palmolive and a summertime sailor who was attracted by the idea of living year-round on Cape Cod. Gelsthorpe was also attracted by Ocean Spray's possibilities. "It took only superficial analysis," he says, "to realize how little had been done with cranberries...