Word: capitalists
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...Tonga's Amazonian Queen Salote outfitted herself for Queen Elizabeth's coronation by purchasing six Macy's gowns (size: 24). Some of the most avid customers are the visiting materialists from Russia and its satellites, who enjoy picking at Macy's the fruits of capitalist enterprise. For those who cannot make the trip to Herald Square, Macy's has a personal shopping service. Among millions of routine assignments, it has dispatched six bottles of Coppertone to a sunburned Englishman in Libya and enough nylon material for the wife of a Kuwait sheik to make...
Nothing, in Soviet doctrine, is much more reactionary than Christmas, combining as it does "bourgeois" religion with capitalist commercialism. But the New Year is something else again. For years, the Communists have emphasized this ideologically safer holiday while downgrading or disguising Christmas (which in the Russian calendar falls on Jan. 7). With beaming approval from the Krernlin, Moscow last week was feverishly preparing for the biggest, brassiest and most bountiful New Year's blowout in Communist history...
...that the Soviet Union is thinking more of consumers, it is borrowing another approach from the consumer-oriented capitalist world-advertising. The Russians have made a deal with the small Manhattan firm of S.S. Koppe to place ads from U.S. companies in Soviet trade publications. Purpose: to step up trade with the U.S. by stepping up trade promotion. Although the U.S. has exported some $30 million worth of goods (excluding wheat) to the U.S.S.R. so far this year, it remains to be seen whether many U.S. companies want to buy ads there, and whether such ads would produce much business...
...Capitalist Magic. The crowd outside the castle faced Novotny in grim silence - and with good reason. Under Novotny's inflexible, inept rule, potentially rich Czechoslovakia has suffered a continuous economic crisis. Industrial production has fallen, productivity has stagnated, and last week the official news agency blandly conceded that Czechoslovakia would be compelled to buy 2,200,000 tons of grain abroad be cause of a disastrous domestic harvest...
Such dismal conditions have forced Communist planners to resort to that old capitalist magic, the profit motive...