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...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...

Author: /time Magazine | Title: Will Sasha and Malia Give J. Crew a Lift? | 1/21/2009 | See Source »

...heartening image. The paterfamilias of the Kennedy political dynasty had billed the campaign of Barack Obama as his own crusade, perhaps his last given his battle with brain cancer. But Kennedy's image of apparent health was shattered during a celebratory lunch that took place in the Capitol's Statuary Hall in honor of the new President...

Author: /time Magazine | Title: Ted Kennedy Suffers Seizure at Inaugural | 1/20/2009 | See Source »

...with him ... Our prayers are with his family." Another senior Senator, Robert Byrd of Virginia, who is in his nineties and is also in poor health, was wheeled out of the ornate hall, apparently upset by what had happened to Kennedy. A security detail escorted Byrd back to his Capitol Hill office. (Byrd, who was once a fierce rival of Kennedy, has since become a great friend; he also became emotional during a tribute to Kennedy last May after the news of the Massachussets Senator became public.) (Read "10 Questions for Ted Kennedy...

Author: /time Magazine | Title: Ted Kennedy Suffers Seizure at Inaugural | 1/20/2009 | See Source »

...Putting the Democrats on Notice Democrats on Capitol Hill played Obama's unexpectedly generous business-oriented tax cuts to their advantage by swiftly demanding greater spending for their priorities. Whatever concessions Obama made in response - there were frantic closed-door meetings to calm the Democrats down - he was probably going to have to swallow in the form of more spending anyway. Meanwhile, he indicated that he was not inclined to permit Democrats in Congress to look for ways to prosecute outgoing Bush officials over their conduct on the war or their authorization of torture. And Obama, in contrast to House...

Author: /time Magazine | Title: In Transition, Obama Comes Up Aces | 1/20/2009 | See Source »

...weeks that Obama lived in Washington as President-elect, he efficiently paid homage to the capital's various power centers. He did an interview at the Washington Post. He dined with leading conservative thinkers at George Will's suburban Maryland home. He rubbed elbows with his former colleagues on Capitol Hill, grabbed a bite at Ben's Chili Bowl and took a late-night tour of the Lincoln Memorial. He also paid quiet visits to both Arlington National Cemetery and Walter Reed Army Medical Center...

Author: /time Magazine | Title: In Transition, Obama Comes Up Aces | 1/20/2009 | See Source »

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