Word: capp
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Dates: during 1950-1959
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...Capp has little hopes for improved quality in radio, movies, or television, he told Ivy Films' men yesterday. Capp met the group for a sherry hour in Eliot Junior Common Room...
Because of the pressure to sell their product, he said, these industries can't take time to educate the public to like better entertainment. Capp thinks the public would learn to like better movies and programs if it had a chance to hear and see them. Movies, radio, and television would go bankrupt before they could complete this education, he said...
...Capp cited Charlie Chaplin as the master of the movie art. Since Chaplin proceed his own movies, Capp said, he could create art without considering the whims of a backer...
...Capp and Miss Emerson maintained the negative. The brains behind L'il Abner took greatest offence at the advertising which comes out of Hollywood. He claimed that even A pictures, which differ from B pictures merely because they cost more money, can count on drawing a maximum audience of only 13 to 15 million...
...This leaves 40 million of us intellectually mature people, all fans of L'il Abner, who don't go to movies." Capp said the reason was that movies "seek the low level" of this small audience. He explained that he "wrote up" to his audience...