Word: capp
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...Capp says he has been a devoted TIME-reader for a long time and has been a subscriber "probably forever." Having been the subject of a number of TIME stories, he has come to know a number of our researchers. "I'm a great admirer of the TIME researcher," he says, "and I must have seen dozens of them. They're a most eager and sort of nice kind of girl. They believe that what they're doing is important...
...Capp is ever realty brutal with the benighted staff members of LIME magazine, it will be at least partly because of his own experiences as a TIME cover subject (Nov. 6, 1950). "For years I felt very badly that TIME had been doing covers of Joe DiMaggio, Churchill, Eisenhower, but not me. A couple of years ago, I was in Sardi's and [Columnist] Leonard Lyons stopped by my table. He said: 'You ought to be on the cover of TIME.' I agreed that he was inspired. So he dragged me right over to [TIME Senior Editor...
Shortly after that, the Capp cover was scheduled and Associate Editor Paul O'Neil was assigned to write it. O'Neil, a good listener, frightened Capp at first. Says Capp: "All he would do was grunt for two days. Then he warmed up. I felt he was my friend. But the unusual thing about it was that you picked a guy to do the job who read my strip. I've had people from other magazines come up to interview me and say: 'Now about that strip you do-Lum & Abner.' I gradually came...
...Capp first expected that the cover story would run in July 1950. "But," he says, "July came & went. You had MacArthur, Stalin, General Bradley on the cover-no Capp. Then I told all my friends it would be in August. After that my two teen-age daughters went back to school in September and told all their friends. By October, I felt that everybody was snickering at me, so I just pouted. I didn't call O'Neil; there was my pride to consider...
...Capp is already thinking about his next issue of LIME. Says he: "What I could do next might be something like picking 'The Slob of the Year.' You know, somebody who looks like the characters who give endorsements in the patent medicine ads-the guys who look like nothing. Or maybe there could be a character called Disgusting Yokum-somebody so disgusting I can't let the public see his face. LIME, of course, would be compelled to run his face on the cover, because this was news. Everybody demanded it, so LIME...