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...Capp says he has been a devoted TIME-reader for a long time and has been a subscriber "probably forever." Having been the subject of a number of TIME stories, he has come to know a number of our researchers. "I'm a great admirer of the TIME researcher," he says, "and I must have seen dozens of them. They're a most eager and sort of nice kind of girl. They believe that what they're doing is important...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 22, 1952 | 12/22/1952 | See Source »

...Capp is ever realty brutal with the benighted staff members of LIME magazine, it will be at least partly because of his own experiences as a TIME cover subject (Nov. 6, 1950). "For years I felt very badly that TIME had been doing covers of Joe DiMaggio, Churchill, Eisenhower, but not me. A couple of years ago, I was in Sardi's and [Columnist] Leonard Lyons stopped by my table. He said: 'You ought to be on the cover of TIME.' I agreed that he was inspired. So he dragged me right over to [TIME Senior Editor...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 22, 1952 | 12/22/1952 | See Source »

Shortly after that, the Capp cover was scheduled and Associate Editor Paul O'Neil was assigned to write it. O'Neil, a good listener, frightened Capp at first. Says Capp: "All he would do was grunt for two days. Then he warmed up. I felt he was my friend. But the unusual thing about it was that you picked a guy to do the job who read my strip. I've had people from other magazines come up to interview me and say: 'Now about that strip you do-Lum & Abner.' I gradually came...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 22, 1952 | 12/22/1952 | See Source »

...Capp first expected that the cover story would run in July 1950. "But," he says, "July came & went. You had MacArthur, Stalin, General Bradley on the cover-no Capp. Then I told all my friends it would be in August. After that my two teen-age daughters went back to school in September and told all their friends. By October, I felt that everybody was snickering at me, so I just pouted. I didn't call O'Neil; there was my pride to consider...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 22, 1952 | 12/22/1952 | See Source »

...Capp is already thinking about his next issue of LIME. Says he: "What I could do next might be something like picking 'The Slob of the Year.' You know, somebody who looks like the characters who give endorsements in the patent medicine ads-the guys who look like nothing. Or maybe there could be a character called Disgusting Yokum-somebody so disgusting I can't let the public see his face. LIME, of course, would be compelled to run his face on the cover, because this was news. Everybody demanded it, so LIME...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 22, 1952 | 12/22/1952 | See Source »

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