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Food that Fights Back. Capp himself thirsts continually for the uproar and excitement of New York, and spends from ten days to two weeks every month in a suite at Manhattan's Warwick Hotel. He loves "21," the Stork Club, and the Sixth Avenue delicatessens. Though he has a delicate stomach, he forces it to accept "food that fights right back" and is constantly chewing soda-mint tablets in an attempt to placate its outraged state...

Author: /time Magazine | Title: The Press: Die Monstersinger | 11/6/1950 | See Source »

Manhattan is also the seat of Capp Enterprises, a firm devoted to the vastly remunerative business of commercializing the byproducts of Capp's comic strips. This odd institution's headquarters on East 45th Street (it also has a branch office in Montreal) is presided over by brother Jerry and has a desk for brother Elliot, who also runs a publishing firm and writes the action for Abbie & Slats, a strip which Capp originally founded...

Author: /time Magazine | Title: The Press: Die Monstersinger | 11/6/1950 | See Source »

...Capp Enterprises not only licenses the manufacture of such direct offshoots of the strip as Shmoos and Kigmies, but more than a hundred other products, including Li'l Abner orangeade, Daisy Mae blouses, Li'l Abner corncob pipes and Li'l Abner skonk hats. A good guess at the gross profit...

Author: /time Magazine | Title: The Press: Die Monstersinger | 11/6/1950 | See Source »

...Capp's journeys to New York are basically vacation trips. When it is time to begin producing fresh chapters in the lives of Li'l Abner and his colleagues, he retires to a big, handsomely furnished apartment on Boston's Beacon Street. One of its back rooms-a bare-walled hideaway fitted up with three drawing boards-is the workroom in which Capp and two longtime assistants, Andy Amato and Walter Johnston, grind out the installments of their never-ending serial...

Author: /time Magazine | Title: The Press: Die Monstersinger | 11/6/1950 | See Source »

...Music Was Simply Grand. Capp writes the story the strips tell, and the dialogue in which it is told, and draws the faces of the characters. Amato and Johnston-who each get 10% of Capp's profits, or about $30,000 a year-produce figures and backgrounds and finish the laborious chore of inking in the finished product. Capp does his work in long, furious bursts. He usually turns out a month's strips in two weeks...

Author: /time Magazine | Title: The Press: Die Monstersinger | 11/6/1950 | See Source »

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