Word: caps
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Dates: during 2000-2009
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...once exclusive, very lucrative turf. From 1997 to 1999, Xerox's estimated share of the $1.3 billion-a-year, high-end, black-and-white production copier market in the U.S., where the real money is made, dropped from the near monopoly level of 75% to 45%, according to Cap Ventures, a document consulting firm in Norwell, Mass. "This transition has played to our strengths," says Dennis Amorosano, a marketing director at Canon, which has used its networking savvy--as well as lower manufacturing and overhead costs that make its machines 10% to 30% cheaper--to steal some of Xerox...
...Apart from the challenge of taking on established powerhouses like IBM and EDS, Xerox has had to deal with a perception problem. "Xerox, as a brand, is so associated with copying that it's almost like Kleenex trying to sell paper towels," notes Charlie Corr, a group director at Cap Ventures. The difference is that people, and companies, will keep buying lots of tissues. But before long, there won't be anything for those plain old copiers to copy...
Last Tuesday, the U.S. Army chief of staff announced that all troops will soon don black berets, replacing the current green hat which folds flat and is often termed an "envelope" cap. The apparel overhaul comes in response to declining recruit numbers and withering morale within the Army. Not only is this change ineffective and impractical, but also insane. They've looked for a solution and come up with berets. I'm still hoping that they haven't realized what berets actually look like...
...list will begin anew--but this time around, there will be limits on the number of requests members can make, in an effort to cap the list's length...
Counterterrorism officials stress that there is no immediate evidence pointing to any of these groups. But the Cole attack would have been a feather in the cap of any of them. Now, the U.S. must be worried that they are after even bloodier decoration. --By Massimo Calabresi