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Word: captandum (lookup in dictionary) (lookup stats)
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Usage:

...everyone can be intimidated by Crowther's falling back on the ad captandum rhetoric of ridiculing "the gripes of purists who raise the old voice-of-Jacob cry." Hopefully, Crowther's will prove to be a voice crying in the wilderness...

Author: By Caldwell Titcomb, | Title: A Drubbing for Dubbing | 8/17/1960 | See Source »

Professor Janko Lavrin of University College, Nottingham, provides an informative introduction, though he makes no effort "ad captandum vulgus" by mentioning what is likely to win the vast majority of readers: Solovyev's criticism of "Hamlet", in which is demonstrated (as indispensable to the tragic venture of the play) the capital importance of Hamlet's belief in blood-vengeance, despite his Christian faith, and of his "general incapacity to put into execution any law." This is a most ingenious criticism of Shakespere, and it will serve to remind one that Russians have been unorthodox critics from the beginning -- a fact...

Author: By W. E. H., | Title: The Crimson Bookshelf | 2/4/1936 | See Source »

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