Word: captioning
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...last Princeton game, in fact, until 1932. The Tigers won, 9 to 0, but the game was lost in a welter of bad feeling over a Lampoon parody which proclaimed the death of the Princeton coach, a regular issue of the 'Poon, which showed two pigs over the caption "Let's all root for Princeton," charges of dirty playing, and Harvard's attempt to schedule Michigan. Behind it all lay Harvard's patronizing attitude toward "those Princeton play-boys" and Princeton's resentment of "those intellectual Harvard snobs...
...from them. One of the most unusual came recently from Dr. Lenox D. Baker, of the Duke University School of Medicine. He wanted permission to reproduce the cover picture of Oilman Alfred Jacobsen, president of Amerada Petroleum Corp. (Dec. i). Dr. Baker also wanted permission to quote the cover caption in a paper on Marie-Strumpell arthritis that he was to deliver at a meeting of the American Academy of Orthopedic
Surgeons. The caption: "To find oil, you still have to drill a well...
...campaigning is rough. Johannesburg's Afrikaans Nationalist newspaper Die Transvaler published a cartoon of a panga knife labeled "Mau Mau" piercing a black cloud and hanging over a white family, with a caption: "Vote Nationalist to avert this." Brigadier C. I. Rademeyer, head of South Africa's Criminal Investigation Department, quietly made it known that up to ten plainclothesmen were attending all political rallies, mixing with the crowds. Since the cops were assumed to be progovernment, United Party members were alarmed. Asked the Rand Daily Mail: "Are they spies?" Nationalist hoodlums tried to break up United Party rallies...
...bottom half is covered up"). He prefers putting long stories into two columns under one headline because "it doesn't look so long to read that way." He eliminates unnecessary banners in favor of shorter headlines that "can be read without moving the human eyeball," does away with captions above a picture ("The movement of the eye is from the picture to the caption below; no one reads the line above"). His two favorite headline discoveries: "Flush-left" headlines, which start evenly at the left border, and "kickers," i.e., a short, tone-setting line over the main head...