Word: carat
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...JEWELRY PRODUCTION Artisans fashion the stones into jewelry. The value and quality of a polished stone is determined by the four Cs: carat, clarity, color...
...launched on a rocket by Houston-based Celestis to orbit the earth in a capsule. Or turned into diamonds by LifeGem in Elk Grove Village, Ill. Allen Lucas, a construction-company executive from Kitty Hawk, N.C., asked LifeGem to turn his share of his mother's cremains into .33-carat stones because "my mother was as hard and brilliant as a diamond." His two teenage daughters will wear Grandma as jewelry...
...never finds its way home? At unclaimedbaggage.com the website for a 31-year-old store in Scottsboro, Ala., you can buy orphan luggage and cargo at a fraction of the original cost. The site has sold a wide variety of lost goods, including cell-phone accessories, a 75-carat aquamarine, even a suit of armor. "We often say that if these bags could talk, what a story they'd tell," says Bryan Owens, Unclaimed Baggage's CEO. How does the company get its hands on these goods? Airlines pay settlements to passengers whose bags they can't find after...
...while young men are not exactly underserved by TV (Comedy Central? Two ESPNs?), Spike may let them believe they are. "If we all worried about who was really underserved, we'd still have only ABC, CBS and NBC," says Charlie Rutman, president of the ad-buying firm Carat USA. Like any well-targeted niche channel, Spike TV needs men to say, "I wonder what's on Spike?" the way they say, "I wonder what's on ESPN?" In Hecht's marketing lingo, the idea is to build "an emotional connection to the brand...
...silver rings in one ear and dark eyebrows arched like two hissing cats. He picks up his cell phone and jokingly plays the part of a low-life genie: "A Russian hooker who looks like Pamela Anderson? Ecstasy? A bottle of Black Label? An AK-47, or a 40-carat diamond? It's all here?just a phone call away." In his sleek, black outfits and his silver bracelets, Amin is a familiar figure at Karachi's private parties and rave clubs, which never advertise or display signs and are set back from the street in high-walled compounds beyond...