Word: carbonated
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Dates: during 2000-2009
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...consumers, it all depends on your shade of green. Peiros acknowledges that Clorox's daring "to mainstream the idea of natural cleaners" has fueled a healthy amount of skepticism among consumers all too aware that Green Works was sired by a company that sells carbon-releasing Kingsford charcoal and petroleum-based Glad bags, not to mention cat litter and even water filters. Karen Hernandez, a jewelry designer in Sarasota, Fla., who considers bleach a "necessary evil," says that given Clorox's product portfolio, she would not buy their green line of products. "Something's amiss that makes me feel uncomfortable...
...most environmentalists, the answer to that depressing litany is to keep pushing the same message harder: cut carbon and cut it now. But a few scientists are beginning to quietly raise the possibility of cooling the planet's fever directly through geoengineering. The principle behind it is straightforward - compensate for an intensified greenhouse effect by reducing the amount of solar radiation reaching the earth - but the techniques seem like pure science fiction. Just a few: using orbital mirrors to bounce sunlight back into space, fertilizing the oceans with iron to amplify their ability to absorb carbon and even painting roofs...
Caldeira modeled the effects on climate that Crutzen's notion of spreading sulfur particles into the air would have and found that geoengineering might be able to compensate for a doubling of the concentration of carbon dioxide in the atmosphere. Even more impressive was the price tag: somewhere between a few hundred million dollars and a couple of billion dollars a year, compared with the unknowable cost of decarbonizing the entire world. But the drawbacks are serious. Worsening air pollution is a risk. We'd have to keep geoengineering indefinitely to balance out continued greenhouse-gas emissions, and the motivation...
...have been in love with Clooney since I first saw him on ER. How can I get him to come to my house and check my carbon monoxide alarm? Nancy Harris, NEW YORK CITY...
...level, the tendency to rush into high profile, fix-all “solutions” before we have fully analyzed the interdependency of all the elements involved. Instead of pursuing those modest, non-fanciful solutions that we have reason to believe might work (like forest management to increase carbon uptake and a carbon tax), we’ve seen millions of dollars plunged into a wasteful scheme that shuttles money directly from taxpayer to corn farmer, nastily hiking world food prices...