Word: carbonated
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Dates: during 2000-2009
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...despite the sheer amount of carbon the shipping industry produces, its biggest emitters are relatively few. Bradford estimates that about 20,000 of the biggest and most polluting ships contribute about half the carbon emitted by the industry as a whole, so any solution to the emissions problem could be implemented much more easily than, say, changing the 800 million or so passenger cars in the world. "Ships could be retrofitted to be cleaner and more efficient quickly," says Bradford. (See the world's most polluted places...
...Carbon War Room's goal is first to raise awareness about the carbon problem within industries, then to publicize and spread the best solutions. In the case of shipping, the solution may be as simple as installing scrubbers - of the sort already used in planes and cars - that would vastly reduce emissions of SOx, NOx and black carbon. Older and more polluting ships will need to be replaced by models that are more efficient, and eventually carbon-based bunker fuels will need to be swapped out for low-carbon alternative fuels. The Carbon War Room is looking to start...
...presence in Copenhagen earlier this month was about more than just the U.N. summit. The city is home to the A.P. Moller-Maersk group, the largest container ship operator in the world. Get it on board, and others in the industry might follow. "That's the spirit behind the Carbon War Room," says José María Figueres, the former President of Costa Rica and a member of the group's executive board. "We want to be an assembling and rallying point for all those who want to bring market solutions to bear on carbon emissions...
...course, Branson has no interest in any solution to global warming that would involve cutting back on the growth of business or, ultimately, consumption. In his own industry, air travel, Branson has pushed for research and development on alternative fuels that could reduce carbon emitted by planes, but he has also pushed for adding a new runway to London's overcrowded Heathrow Airport. For Branson, global warming will have to be solved by better technology and better practices, not by changing the way we live our lives. "As we move forward our challenge is to develop and fulfill the aspiration...
Given that the world is warming due in large part to business practiced as usual, it might seem unwise to let corporations take the lead on climate. And without at least the threat of government carbon caps and other regulatory action, it is hard to believe that all industries would take the initiative to reduce emissions - especially as the world staggers out of a recession. But with the current U.N. climate system looking dysfunctional in the wake of Copenhagen, and the prospects of cap-and-trade uncertain in the U.S. Senate, Branson might be playing the only game in town...