Word: carbonated
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...only work if the financial incentive outweighs the alternatives. Paying for avoided deforestation can best be achieved by rewarding sustainable forestry. This adds further economic incentive (the price of the timber) to the pot and ensures the preservation of the resource, providing jobs and income. A global price of carbon internalized into the cost of goods and services will further discriminate in favor of sustainably grown wood. John White, CHIEF EXECUTIVE, TIMBER TRADE FEDERATION, LONDON
...masterpiece Mad Men, though its period (the present) and tone (comedy-drama) are far different. Mason (Eric McCormack) and Conner (Tom Cavanagh) are partners at a Chicago agency, getting by on caffeine and zingers. It's innocuous fun--Cavanagh (Ed) exhales charm as effortlessly as most mammals do carbon dioxide--but predictable, down to the pilot's last-minute-inspiration-in-the-pitch-meeting climax...
There's a limit, however, to our ability to adapt to climate change. We need to reduce carbon emissions sharply and soon. If we fail, a warmer future won't just be uncomfortable; it will be downright frightening. "We need to wake up and take care of this," says Naylor. "We won't have enough food to feed the world today, let alone tomorrow...
...Center for Environment, found himself in the middle of an imbroglio this weekend when his study on the environmental impact of computing was used in an article by the Sunday Times—the British paper—to claim that two Google searches generate as much carbon dioxide as boiling a kettle for a cup of tea.Wissner-Gross later denied that this claim was included in his study, which he said was about web-usage in general, not Google in particular.Google is combating the Sunday Times’ article, which declared that “Google is secretive about...
Zigzagging around the globe on a jet may not sound like the most environmentally-friendly activity, but environmental science professor Steven C. Wofsy and his team are doing just that in an effort to measure the carbon dioxide concentration in the atmosphere. A modified plane, outfitted with equipment, technicians, and scientists, will make five flights by 2011 as part of a $4 million, three-year mission to collect samples of air from different parts of the world. The first round of flights began Friday and is scheduled to be finished by the end of January. “What...