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...consumer offsets work? Take the nonprofit Carbonfund.org It sells absolution for personal and commercial emissions at a cut rate of $5.50 per ton of CO2. (A full year of carbon neutralization typically costs $99.) Carbonfund allows buyers to choose where their money winds up--in alternative energy, forest conservation or energy efficiency. Co-founder Eric Carlson says Carbonfund has offset about 40,000 tons of CO2 so far. That's not much. But its ultimate aim, he says, is to channel what support it gets into driving down the cost of clean energy--and, along the way, increase awareness...

Author: /time Magazine | Title: Global Warming: How to Seize the Initiative | 3/26/2006 | See Source »

...Rogers runs a power company that spews 62 million tons of carbon dioxide into the atmosphere each year. That's a lot of greenhouse gas. But you won't find him on the hit list of environmental crusaders. The CEO of Cinergy, a utility with nine coal-fired plants in Indiana, Ohio and Kentucky, Rogers is an outspoken advocate of regulating carbon and imposing a price on emissions. His position makes him a renegade within his industry, which officially opposes any regulatory scheme that would force power companies to cut carbon emissions. It makes Rogers more likely to be invited...

Author: /time Magazine | Title: Global Warming: How to Seize the Initiative | 3/26/2006 | See Source »

What is Rogers thinking? For one thing, he's personally worried about global warming and believes that the scientific debate about what causes it has long been settled. He thinks that the U.S. will be forced to regulate carbon--as most other industrialized countries have done--within the next five years, if not sooner. And as the CEO of a publicly traded company, he has to make decisions that will affect shareholders decades in the future. Power plants have life spans of 50 years, and if carbon is taxed, the fuel calculus of those plants changes radically. "We're very...

Author: /time Magazine | Title: Global Warming: How to Seize the Initiative | 3/26/2006 | See Source »

...including $200 million to convert a coal-fired plant, and Rogers has cut Cinergy's reliance on coal from 87% of its fuel to 73%. He has pledged to reduce Cinergy's CO2 emissions 5% below 2000 levels by 2012, and he is investing in projects to sequester carbon in forests. Rogers is evaluating coal- gasification technology for a plant in Indiana, which could dramatically cut carbon emissions from burning coal, still the least expensive and most abundant fossil fuel...

Author: /time Magazine | Title: Global Warming: How to Seize the Initiative | 3/26/2006 | See Source »

Fred Krupp wants to do something about the carbon dioxide that spews from tailpipes and smokestacks. But why is the president of Environmental Defense looking for solutions in tropical rain forests and Kansas cornfields? Because forests and fields pull greenhouse gases from the air. So Krupp, 52, went to Brazil to urge protection of the Amazon basin and to Kansas to promote no-till farming. Plowing fields releases CO2; if farmers plant seeds without tilling, three-quarters of a metric ton of carbon per acre could be stored every year...

Author: /time Magazine | Title: Global Warming: Innovators: Forging the Future: The Climate Crusaders | 3/26/2006 | See Source »

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