Word: carbonfund
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Dates: during 2000-2009
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...antioxidant skin-care treatment that helps reverse damage caused by environmental pollutants, Lancôme is supporting CarbonFund.org an organization that focuses on renewable energy and reforestation projects. "With the launch of Cell Defense, we're planting one tree for each of the first 10,000 products sold through CarbonFund," says Nina White, Lancôme's U.S. general manager. "The whole thing came about because one of our spokesmodels, Elettra Wiedemann, brought it to our attention...
...consumer offsets work? Take the nonprofit Carbonfund.org It sells absolution for personal and commercial emissions at a cut rate of $5.50 per ton of CO2. (A full year of carbon neutralization typically costs $99.) Carbonfund allows buyers to choose where their money winds up--in alternative energy, forest conservation or energy efficiency. Co-founder Eric Carlson says Carbonfund has offset about 40,000 tons of CO2 so far. That's not much. But its ultimate aim, he says, is to channel what support it gets into driving down the cost of clean energy--and, along the way, increase awareness...
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