Word: carbonic
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Dates: during 2000-2009
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...Michael Dell changed the way PCs are made and sold. In the past year, though, rivals have gained on him. So this year he's going for a green advantage: he wants to erase some of the environmental cost of running computers by offering a way to neutralize the carbon dioxide emitted by a PC. Dell, 41, spoke with TIME's Bryan Walsh about climate change, the media and small, shiny objects...
...make a carbon-neutral...
...giving customers an opportunity to spend $2--an almost laughable amount of money--so we can plant a "portion" of a tree, and that tree will consume the carbon dioxide equivalent to the energy production required for the notebook computer over its lifetime. For a desktop computer it'll be $6. If you're going to spend $800 or $1,000 on a computer, why not spend another $2 or $6 to be carbon neutral...
...Going carbon neutral has become very popular with businesses recently, but there is some concern that it may not be as effective as advertised--that just planting a tree may not be enough. How will the company ensure that this actually works...
...Beyond carbon offsetting, what are you doing to make your computers responsible for less carbon in the first place...